I identified the critical questions the organization needed to answer and developed a multi-method research strategy to address them. I coordinated research activities across a team of researchers, drafted interview guides, surveys, and usability studies, oversaw the heuristic evaluation, contributed directly to research execution, and helped lead synthesis across the program. I translated evidence across methods into prioritized recommendations for Product, Design, Engineering, Sales, and Strategy—connecting individual usability findings to broader questions about adoption, retention, customer value, and product direction.